About Us


Hi there – we are Kerry and Alane Bould, sister-in-laws who have been lucky enough to regenerate and re-open the well known J & J Seafoods wet fish shop in Amble-by-the-Sea, Northumberland. Our husbands, the Bould brothers, have been fishermen all of their lives and after being fishwives ourselves for 30+ years – we decided it would be a fantastic opportunity to put our knowledge of fish and love of food to good use. We look forward to welcoming you to the Endeavour Seafoods store in the near future!

Kerry & Alane